CASE: Summer Treatsweek 2023
In July 2023, a special treat box was send out to our community. 250 specially selected House...
19 September, 2023
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Author: Fleur
CASE: POM Amsterdam ’23
Already the second study for fast-growing Amsterdam fashion brand POM Amsterdam. What once started as a...
19 September, 2023
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IN THE HOUSE: Karine Bloem
In een leuk gesprek met Karine Bloem, een doorgewinterde professional in de wereld van digitale media,...
21 July, 2023
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IN THE HOUSE: Chichi Zhang
Chichi Zhang has founded her own social media marketing agency called Chi Media, driven by her...
24 May, 2023
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CASE: G-Star RAW sustainable X House of Treats
Sustainability is a theme that can no longer be ignored in 2023. G-Star, one of today's...
24 April, 2023
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Trend: Community Driven & Co-creation
Co-creation will move up Factivist consumer priorities as they become more considered in their choices. Product...
17 April, 2023
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Trend: New Narratives
Inclusive ideals and values are emerging more and more among this target audience; Millennial & Gen...
17 April, 2023
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Trend: Cost of Living & New consumer behaviors
With more than half of consumers spending less on non-essentials alongside rising inflation and increasing financial...
17 April, 2023
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Trend: Planet Provocation
The effects of climate change have become unavoidable, with the increasing frequency of extreme weather events....
17 April, 2023
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Trend: Reprioritizing well-being
It is helpful to study how the communities surrounding brands are approaching health. This is not...
17 April, 2023
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IN THE HOUSE: JoJo Pors
In conversation with 27-year-old House of Treats member Jojo Pors, it quickly becomes clear: this true-born...
12 April, 2023
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CASE: Rigorgeous
A tailor-made go-to-market strategy for the Dutch market....
21 March, 2023
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IN THE HOUSE: Erhan Tartan
Although our member Erhan Tartan (35) was born and raised in Germany, he lost his heart...
27 February, 2023
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IN THE HOUSE: Sabrina Kuipers
56-year-old creative Sabrina Kuipers has managed to turn many places into a home. Through her husband's...
22 February, 2023
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CASE: The Gift Label focus group
The question: “How do consumers see us and which trends can we best respond to as...
31 January, 2023
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IN THE HOUSE: Rachel Castillo
The 27-year-old globetrotter from Hengelo now advises fashion companies on human rights and responsible, transparent production...
19 January, 2023
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CASE: ten Cate
The strategy around their well-known and successful Secrets line needed further validation and investigation via conversations...
16 December, 2022
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CASE: POM Amsterdam
To keep up with the growth of their successful international fashion brand, they needed to measure...
16 December, 2022
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IN THE HOUSE: Tim Dekens
Meet Tim (33), a filmmaker, board member at Cinetree and Justdiggit, entrepreneur and (most recently!) father...
02 December, 2022
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IN THE HOUSE: Julien Heralal
Julien (36), van een carrière in IT en sales naar lesgeven op de HvA. ...
11 November, 2022
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IN THE HOUSE: Lisa Groothuijzen
Lisa Groothuijzen (30) explains her choice to start a modeling career....
08 September, 2022
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IN THE HOUSE: Yakunu van Santen
Yakunu (34), Public Affairs at Rijksmuseum, wants to help the world to think and be more...
02 August, 2022
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INTERVIEW: Josette de Vroeg, Founder of NOWA
Everything has accelerated after the collaboration with House of Treats: more customers, new products, you name...
02 August, 2022
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CASE: Fairtrade Original
In March 2022, House of Treats launched a new IMPACT collab. The goal? To give sustainable...
23 May, 2022
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IN THE HOUSE: Daisy Ranoe
If Daisy Ranoe could recommend one thing, it would be ‘do volunteer work’. And it’s not...
23 May, 2022
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IN THE HOUSE: Geneal Harreman
Geneal Harreman (31) brought the cutest +1 and we don’t mind at all: a very happy...
20 April, 2022
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IN THE HOUSE: Nina Molendijk
She’s an open book. Sometimes even a bit too straightforward, according to the 30-year old entrepreneur:...
20 April, 2022
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IN THE HOUSE: Emily Denissen
A born and raised Dutchie from Brabant, who has been living in Amsterdam for over 14...
20 April, 2022
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IN THE HOUSE: Kevin Wolfkamp
Kevin Wolfkamp (28) is proud to have it all – and rightfully so. He lives in...
20 April, 2022
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IN THE HOUSE: Janneke de Haas
She’s sitting across the table from us, in her – of course - beautifully decorated Amsterdam...
20 April, 2022
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IN THE HOUSE: Anno Talsma
If you’d have to describe the 29-year-old Anno Talsma with one word it has to be...
20 April, 2022
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IN THE HOUSE: Ahmet Demirkiran
Born and raised in Rotterdam, Ahmet is now living in Amsterdam. He’s currently extremely busy with...
20 April, 2022
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IN THE HOUSE: Fleur Mulders
Meet Fleur Mulders! This 36-year-old from Haarlem has three young children. In addition to the cozy...
20 April, 2022
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IN THE HOUSE: Roderick Prince
Roderick Prince is a creative workaholic on weekdays, which didn’t do him any harm so far....
20 April, 2022
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IN THE HOUSE: Eva Julia Manneke
The young film talent from Amsterdam has a curious mind, an eye for trending topics and...
20 April, 2022
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IN THE HOUSE: Max Poolman
Max Poolman, an enthusiastic inspirator and musician in every single way. His job description entails a...
20 April, 2022
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IN THE HOUSE: Eva Luna Poorthuis
Straight from the mountains, with a fairly unstable internet connection, we meet Women’s Health Coach Eva...
20 April, 2022
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CASE: G-Star Raw
They might just be the most iconic Dutch denim brand of these times: G-Star. And not...
10 March, 2022
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CASE: The Gift Label ’21
Because we’ve been working together with The Gift Label since 2019, our community and team has...
10 February, 2022
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CASE: Hendrick’s Gin
Hendrick’s Gin, who hasn’t heard of it? Originally from Scotland, the eye-catching black apothecary bottle is...
08 February, 2022
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CASE: Make More Impact Together
This collaboration was exclusively for brands that are making a positive and sustainable contribution to the...
03 November, 2021
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CASE: Rijksmuseum
Good friends are indispensable, also for the Rijksmuseum. Because thanks to these friends, and ...
02 November, 2021
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CASE: By B+K
by B+K is a young Amsterdam brand with refreshing collections. The durable cases and bags are...
01 November, 2021
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CASE: Organics by Red Bull
Red Bull is branching out! They’ve created a new soda drink: ORGANICS by Red...
02 July, 2021
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CASE: Rituals Home
The fast-growing Dutch cosmetics company that is known to all. A particularly large range where...
02 July, 2021
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CASE: Wolford
For decades, Wolford is a pinnacle of luxury lingerie. Generation after generation, women choose Wolford as...
11 May, 2021
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CASE: Heineken
It was the summer of 2019 when Lagunita’s, Heineken’s refreshing beer since 2015, launched a House...
12 April, 2021
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CASE: The Gift Label
In the spring and fall of 2019 The Gift Label took part in a Themed House...
12 April, 2021
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CASE: Dr. Hauschka
What’s Dr. Hauschka’s position in the current market? How does the early adopter feel about natural...
12 April, 2021
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CASE: FEST
The young interior brand with great ambitions, returned to House of Treats in the spring of...
12 April, 2021
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CASE: New Care
In November 2020, March 2021, and October 2021, the House of Treats boxes were all about...
12 April, 2021
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CASE: Awake Origins
Awake Origins, a personal development platform and training program, in which the participant creates more insight...
12 April, 2021
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CASE: Stay Happy at Home
Together with her brand portfolio, House of Treats wanted to connect with her community during the...
30 May, 2020
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CASE: Rituals Hair
Rituals launched its own tailor-made and personalized hair collection for the first time in 2020. What...
02 April, 2020
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