House of Treats

Insight & Impact Agency

House of Treats is an insights & impact agency driven by a community of 3500+ early adopters.

Our mission is to connect brands to high potential consumers to help them grow.

We believe that the ones who need to love & buy your product, are the ones with the most powerful insights.

Together with them we create impact & buzz around the brand.

Our unique model

Your brand and audience

Power of the community

House of Treats has a carefully curated community of 3500+ influential individuals, who are trend and culture-conscious. Frontrunners in the GenZ and Millennial audiences who are difficult to reach – let alone understand.

We help brands get into their minds and hearts. We know what drives, motivates, and engages our members. And we know where new generations of consumers are headed.

Curious to know who’s in the house? Discover just a few profiles from our +3500 impact makers.

How do we work

1. Research & Insights

In this stage, brands get to know their high-potential consumers and start building their community. With 3500+ early adopters in our community, we generate powerful insights by offering tailor-made qualitative and quantitative research.

2. Strategy

Based on the insights we support brands in developing a clear brand strategy, including a brandhouse and customer profile. In this phase,

we work closely with the brand and their high potential consumers in our community.

3. Impact & Buzz campaign

We convey insights & strategy into an effective and PR-worthy campaign concept and a 360 campaign plan. Concepts are tested with our community, making sure they resonate with the target audience.

To create impact we believe in the power of earned media and our community as main drivers – supported by owned channels, and paid media. We deliver high-quality content for all relevant channels, take care of PR, activate our community, and produce buzz-worthy events.

From Insights

to Impact

“We really were looking for a way to start building a Lagunitas community and connect with consumers in an early stage, to get insights into brand experience. Additionally, we needed to generate as much traffic with a relevant target audience towards our ‘Tapkabinet’. That’s why House of Treats’ boxes caught our immediate attention.”

Gaby van der LindenBrandmanager

“It is special to come into contact with our target group in a new way and it is a joy to co-compose the box. The results of the survey give you a good start and help you on your way in analyzing the needs of your potential customers or members.”

Koen van Santen Head of Membership

With House of Treats, by B+K has obtained a clear picture of its target group and how our product is perceived. A good starting point for us to determine how, and who, we specifically want to approach about our brand.”

Belia van der GiessenOwner

“Clarifying results with strong arguments, this makes for really powerful advice that’ll prove useful for a long time to come. The collaboration with House of Treats has been great. They really take time for their clients and thoroughly substantiate their advice. The entire report is of a very high quality.”

Lynn BurgmanOwner

“It’s clear from the results that the Hendrick’s Gin box actually reached our high potential target group! With these insights we’re now able to apply the right nuances in our communication and tune into relevant moments of consumption. It’s proven extremely valuable for our positioning within The Netherlands!”

Dianne van Esch Brand Manager WGS bij Maxxium Nederland

“As a brand, we felt ready to collaborate with a marketing expert, to gather qualitative and unbiased information. Together with House of Treats, we formulated the right questions to get to know our target audience: where do they live, what do they earn, what’s their living situation, what do they read, what influencers do they follow? The answers to those questions helped us to create our marketing strategy of 2021.”

Teddy van der HeijdenBrand Development Manager

“Even though Belgians and Dutch speak the same language, there are many differences in how we look at healthy make-up. For one it is durability, for the other hypoallergenic make-up. By doing the research with real, authentic Dutch ladies, we have come to valuable insights that can be applied immediately.”

Caroline RigoOwner of Rigorgeous

Gaby van der LindenBrandmanager

Koen van Santen Head of Membership

''With House of Treats, by B+K has obtained a clear picture of its target group and how our product is perceived. A good starting point for us to determine how, and who, we specifically want to approach about our brand.”

Belia van der GiessenOwner

Dianne van Esch Brand Manager WGS bij Maxxium Nederland

Lynn Burgman Eigenaar The Gift Label

Teddy van der HeijdenBrand Development Manager