House of Treats

Impact & Insight Agency

It’s time for a new kind of market research. Our advice is honest, straightforward and comes directly from your target audience. Because the strongest brands are in close contact with consumers.

Our unique method harnesses the power of qualitative research and targets the exact audience for your brand. Thereby leveraging real connection, tangible results, and access to our influential community.

You receive new insights and targeted advice, so that your brand can take impactful steps.

Contact

Our unique method

Your brand and audience

Our expertise: your audience

House of Treats is a carefully curated community of influential individuals, who are trend and culture conscious. We started out as a community of Millennials and, thanks to our unique sourcing method, we now have loyal ambassadors within multiple and varied target groups across the world. With access to such a diverse and international range, we can easily match brand ambassadors with the specific needs of the client.

Our members appreciate to be involved in the brand’s journey and like to share their suggestions. Together with the brand, we define the research audience and select the most suitable ambassadors from our community.

Curious to know who’s in the house? Discover just a few profiles from our +2000 impact makers.

In the house
Bol van vlak met bol
Strepen Kobalt

How do we work

TAILORED RESEARCH

How can your brand grow stronger? As marketeers and market researchers, we look at growth ambitions and identify the underlying questions.

AWARENESS

The foundation for our research method is a unique brand experience. Members of our curated community will receive a premium box at home or a brand experience on location. This will allow them to get up close and personal with the brand. As true impact makers, they’ll then share their experience – with you and the world.

INSIGHTS AND ADVICE

House of Treats analyses the results and gives tailored advice with insights straight from the target audience. Our commitment doesn’t end with research results. We are audience specialists and work closely with our clients. We get to know brands down to the finest detail; we grow with their ambitions and create ambassadors for life.

House of Treats facilitates the relationship between brands and consumers

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“We really were looking for a way to start building a Lagunitas community and connect with consumers in an early stage, to get insights into brand experience. Additionally, we needed to generate as much traffic with a relevant target audience towards our ‘Tapkabinet’. That’s why House of Treats’ boxes caught our immediate attention.”
Gaby van der LindenBrandmanager
Gaby van der Linden
“It is special to come into contact with our target group in a new way and it is a joy to co-compose the box. The results of the survey give you a good start and help you on your way in analyzing the needs of your potential customers or members.”
Koen van Santen Head of Membership
Koen van Santen
With House of Treats, by B+K has obtained a clear picture of its target group and how our product is perceived. A good starting point for us to determine how, and who, we specifically want to approach about our brand.”
Belia van der GiessenOwner
Belia van der Giessen
“Clarifying results with strong arguments, this makes for really powerful advice that’ll prove useful for a long time to come. The collaboration with House of Treats has been great. They really take time for their clients and thoroughly substantiate their advice. The entire report is of a very high quality.”
Lynn BurgmanOwner
Lynn Burgman
“It’s clear from the results that the Hendrick’s Gin box actually reached our high potential target group! With these insights we’re now able to apply the right nuances in our communication and tune into relevant moments of consumption. It’s proven extremely valuable for our positioning within The Netherlands!”
Dianne van Esch Brand Manager WGS bij Maxxium Nederland
Dianne van Esch
“As a brand, we felt ready to collaborate with a marketing expert, to gather qualitative and unbiased information. Together with House of Treats, we formulated the right questions to get to know our target audience: where do they live, what do they earn, what’s their living situation, what do they read, what influencers do they follow? The answers to those questions helped us to create our marketing strategy of 2021.”
Teddy van der HeijdenBrand Development Manager
Teddy van der Heijden
“Even though Belgians and Dutch speak the same language, there are many differences in how we look at healthy make-up. For one it is durability, for the other hypoallergenic make-up. By doing the research with real, authentic Dutch ladies, we have come to valuable insights that can be applied immediately.”
Caroline RigoOwner of Rigorgeous
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“We really were looking for a way to start building a Lagunitas community and connect with consumers in an early stage, to get insights into brand experience. Additionally, we needed to generate as much traffic with a relevant target audience towards our ‘Tapkabinet’. That’s why House of Treats’ boxes caught our immediate attention.”
Gaby van der LindenBrandmanager
Gaby van der Linden
“It is special to come into contact with our target group in a new way and it is a joy to co-compose the box. The results of the survey give you a good start and help you on your way in analyzing the needs of your potential customers or members.”
Koen van Santen Head of Membership
Koen van Santen
''With House of Treats, by B+K has obtained a clear picture of its target group and how our product is perceived. A good starting point for us to determine how, and who, we specifically want to approach about our brand.”
Belia van der GiessenOwner
Belia van der Giessen
“It’s clear from the results that the Hendrick’s Gin box actually reached our high potential target group! With these insights we’re now able to apply the right nuances in our communication and tune into relevant moments of consumption. It’s proven extremely valuable for our positioning within The Netherlands!”
Dianne van Esch Brand Manager WGS bij Maxxium Nederland
Dianne van Esch
“Clarifying results with strong arguments, this makes for really powerful advice that’ll prove useful for a long time to come. The collaboration with House of Treats has been great. They really take time for their clients and thoroughly substantiate their advice. The entire report is of a very high quality.”
Lynn Burgman Eigenaar The Gift Label
Lynn Burgman
“As a brand, we felt ready to collaborate with a marketing expert, to gather qualitative and unbiased information. Together with House of Treats, we formulated the right questions to get to know our target audience: where do they live, what do they earn, what’s their living situation, what do they read, what influencers do they follow? The answers to those questions helped us to create our marketing strategy of 2021.”
Teddy van der HeijdenBrand Development Manager
Teddy van der Heijden
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