Introduction

As the final quarter of 2024 approaches it’s time to prioritize your objectives, empower your team with the right insights and prepare for 2025. To help you achieve these goals, we offer a Brand Awareness Study which maps out one of your most critical marketing objectives: your current brand awareness in relation to that of your competitors.

Every year, we offer this study to all our clients to ensure you receive these important high-quality insights at a cost-effective rate.

Know where you stand

Overall, our brand awareness research offers valuable insights into the effectiveness of your marketing campaigns and in making validated decisions regarding brand and communication strategies. Furthermore, it helps you to set goals for your team. In this study, we include:

Brand awareness: Spontaneous and assisted brand awareness.
Consideration and preference: Brand consideration and brand preference.
Behavior: Usage and purchasing behavior.
Image: Brand associations and image.

You will get answers to the following questions;

• • When the consumer thinks about your product category, do they also think about your brand?
  • How does your consumer know your name or product?
  • Who are your biggest competitors? And how does your brand score compare to its competitors?
  • Which association does the consumer have with your brand?

Innovative approach

We conduct this brand awareness study in The Netherlands among both a mainstream group (Age > 20) and our early adopter community. Which offers a unique comparison between both groups.

For the mainstream panel we collaborate with MSI research & consultancy.

Pricing

By concentrating on one research study per period, we can offer significantly better pricing. While a standard brand awareness study usually begins at €7.500, we can offer you the same study, including an early adopter group comparison, for 2/3 of the cost.

Power of our community

House of Treats has a carefully curated global community of early adopters, they are trend and culture conscious. Frontrunners in the GenZ and Millennial audiences who are difficult to reach – let alone understand.

By matching members to brands, based on their shared DNA, we build strong connections with community members. They become brand ambassadors for life and help brands to grow awareness and brand love.

Do you want to get in touch directly, call +31 20 – 2442393 or mail fleur@houseoftreats.nl