House of Treats

Insight & Impact Agency

We are House of Treats. We love helping brands to grow organically and developed a unique approach to do so.

We help you get into the minds and hearts of your high potential consumer via tailor-made qualitative and quantitative research.

We turn these insights into tangible, long term strategies – which are the fundament to further grow your brand.

 

Curious how we do this?

Contact

Your brand and audience

Power of the community

House of Treats has a carefully curated community of influential individuals worldwide, who are trend and culture-conscious. Frontrunners in the GenZ and Millennial audiences who are difficult to reach – let alone understand. 

We help brands get into their minds and hearts. We know what drives, motivates, and engages our members. And we know where new generations of consumers are headed.

Curious to know who’s in the house? Discover just a few profiles from our impact makers.

In the house
Bol van vlak met bol
Strepen Kobalt

How do we work

We cultivate long term partnerships between brands & consumers and invite them to work together in a transparent way, based on an intrinsic motivation and true brand fit.

House of Treats

At House of Treats, we help you get into the minds of your high potential consumer via tailor-made qualitative and quantitative research. To attract the right consumer, it’s crucial to identify who they are and understand their consumer behaviour. We turn these insights into tangible, long term strategies – which are the fundament to further grow your brand.

House of Communities

At House of Communities we take this collaboration further by building and activating dedicated brand communities. We transform brand lovers into superfans who don’t just buy your products— but love, share, and advocate your brand within their networks.  Creating a ecosystem of content, insights, loyalty and engagement: a long term brand awareness engine without media investment. More information; click here

From Insights

to Impact

Scherm­afbeelding 2024-11-10 om 21.07.49
“We really were looking for a way to start building a Lagunitas community and connect with consumers in an early stage, to get insights into brand experience. Additionally, we needed to generate as much traffic with a relevant target audience towards our ‘Tapkabinet’. That’s why House of Treats’ boxes caught our immediate attention.”
Gaby van der LindenBrandmanager
Gaby van der Linden
“It is special to come into contact with our target group in a new way and it is a joy to co-compose the box. The results of the survey give you a good start and help you on your way in analyzing the needs of your potential customers or members.”
Koen van Santen Head of Membership
Koen van Santen
With House of Treats, by B+K has obtained a clear picture of its target group and how our product is perceived. A good starting point for us to determine how, and who, we specifically want to approach about our brand.”
Belia van der GiessenOwner
Belia van der Giessen
“Clarifying results with strong arguments, this makes for really powerful advice that’ll prove useful for a long time to come. The collaboration with House of Treats has been great. They really take time for their clients and thoroughly substantiate their advice. The entire report is of a very high quality.”
Lynn BurgmanOwner
Lynn Burgman
“It’s clear from the results that the Hendrick’s Gin box actually reached our high potential target group! With these insights we’re now able to apply the right nuances in our communication and tune into relevant moments of consumption. It’s proven extremely valuable for our positioning within The Netherlands!”
Dianne van Esch Brand Manager WGS bij Maxxium Nederland
Dianne van Esch
“As a brand, we felt ready to collaborate with a marketing expert, to gather qualitative and unbiased information. Together with House of Treats, we formulated the right questions to get to know our target audience: where do they live, what do they earn, what’s their living situation, what do they read, what influencers do they follow? The answers to those questions helped us to create our marketing strategy of 2021.”
Teddy van der HeijdenBrand Development Manager
Teddy van der Heijden
“Even though Belgians and Dutch speak the same language, there are many differences in how we look at healthy make-up. For one it is durability, for the other hypoallergenic make-up. By doing the research with real, authentic Dutch ladies, we have come to valuable insights that can be applied immediately.”
Caroline RigoOwner of Rigorgeous
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“We really were looking for a way to start building a Lagunitas community and connect with consumers in an early stage, to get insights into brand experience. Additionally, we needed to generate as much traffic with a relevant target audience towards our ‘Tapkabinet’. That’s why House of Treats’ boxes caught our immediate attention.”
Gaby van der LindenBrandmanager
Gaby van der Linden
“It is special to come into contact with our target group in a new way and it is a joy to co-compose the box. The results of the survey give you a good start and help you on your way in analyzing the needs of your potential customers or members.”
Koen van Santen Head of Membership
Koen van Santen
''With House of Treats, by B+K has obtained a clear picture of its target group and how our product is perceived. A good starting point for us to determine how, and who, we specifically want to approach about our brand.”
Belia van der GiessenOwner
Belia van der Giessen
“It’s clear from the results that the Hendrick’s Gin box actually reached our high potential target group! With these insights we’re now able to apply the right nuances in our communication and tune into relevant moments of consumption. It’s proven extremely valuable for our positioning within The Netherlands!”
Dianne van Esch Brand Manager WGS bij Maxxium Nederland
Dianne van Esch
“Clarifying results with strong arguments, this makes for really powerful advice that’ll prove useful for a long time to come. The collaboration with House of Treats has been great. They really take time for their clients and thoroughly substantiate their advice. The entire report is of a very high quality.”
Lynn Burgman Eigenaar The Gift Label
Lynn Burgman
“As a brand, we felt ready to collaborate with a marketing expert, to gather qualitative and unbiased information. Together with House of Treats, we formulated the right questions to get to know our target audience: where do they live, what do they earn, what’s their living situation, what do they read, what influencers do they follow? The answers to those questions helped us to create our marketing strategy of 2021.”
Teddy van der HeijdenBrand Development Manager
Teddy van der Heijden
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