Examples:

• For a personal care brand, House of Treats works with various focus groups to co-create newproduct lines with the target group. “Is this sustainable concept credible? Do you think this is a fit with the brand?” The output (strong hypotheses) is then verified through quantitative research for the brand to take impactful steps.
• In collaboration with a fashion brand, we co-create prints, give target group insights for better fits, and select the most relevant products according to upcoming trends.

Consumer behaviour:

When consumers get a say in matters, they get more and more involved. They spread the word.

Brand strategy:

Brands should study how their communities approach them. This is not only limited to products and services, but also to brand communication. Brand efforts must be driven towards helping them grow and thrive into healthier and happier environments.

Brands that the target group embrace are more than just labels; they are manifestations of certain values. When these values correspond to their own values, and when the look and feel of the brand feels complementary to their own personality, this brand becomes a part of their lifestyle.

Communication value:

Brands that evoke loyalty are always brands that are perceived as ‘real’. Authenticity is key in recei- ving the target group’s appreciation.