14 Apr Case: Porsche – From iconic heritage to new audiences: How Porsche is engaging a new generation of drivers
The (premium) problem
The brief was clear: how can Porsche reach new audiences while staying true to its current one?
Our solution
For Porsche, a highly premium brand built on emotion and heritage, that meant moving beyond traditional research into real conversations with real people. Because they were looking for a very specific audience, we curated a group of premium, driven consumers to explore how the brand could honour its timeless DNA while opening the door to new audiences.
In an intimate setting at Landgoed De Salentein, with inspiring guests, great food and real talk, we hosted an in-depth focus session. Their input helped sharpen Porsche’s positioning for a new generation of drivers and admirers.
House of Treats selected and activated this niche audience, Conversation Studio translated their voices into clear strategic insights and a renewed customer journey, and Porsche used these to shape future communication and experience design.
The result
New customer journeys, an ongoing dialogue instead of a one-off study, and a stronger foundation for marketing that truly resonates with both existing and new audiences.
About House of Treats
We bring premium brands and premium audiences together in real co-creation. We select, engage, and activate exclusive audiences, carefully matched to your brand. Turning real consumer involvement into relevant innovations, better products, bolder propositions and stories people believe in.
For more information, contact +31 20 – 2442393 or mail estelle@houseoftreats.nl
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