14 Apr Case: Zusss – Turning real women into long‑term brand ambassadors and making them part of the brand
The problem
How do you bring more realness, emotion and authenticity into a loved, fast-growing brand like Zusss. Not with another campaign, but by activating real women who perfectly fit the target group as long-term brand ambassadors.
Our solution
Together with Zusss, we shifted the focus from “talking about” the brand to “living the brand” through a carefully curated ambassador community. We selected women who naturally embody the Zusss lifestyle and values, and invited them not just to wear the brand, but to co-create it over time.
On the basis of an activation plan, these ambassadors received clear roles, formats and touchpoints: from authentic, self-shot content and small co-creation moments to live meet-ups and product feedback loops. Step by step, they become recognisable faces of the brand in line with the existing look & feel, but with a more human and authentic layaer added.
House of Treats took care of the activation concept, selection, onboarding and continuous activation of this community, while Zusss integrated their stories and content into its own channels and campaigns. This created a constant flow of authentic stories and visuals that stayed close to the brand, but felt much more human and relatable.
The result
More emotional depth and authenticity in the Zusss brand world, a group of long-term ambassadors who really carry the brand, and an ongoing stream of content and insights that strengthen both brand love and commercial results.
About House of Treats
We bring premium brands and premium audiences together in real co-creation. We select, engage and activate exclusive audiences, carefullly matched to your brand. Turning real consumer involvement into relevant innovations, better products, bolder propositions and stories people believe in.
For more information, contact +31 20 – 2442393 or mail estelle@houseoftreats.nl
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