House of Treats

Exclusive audiences for premium brands

Half of all purchases are driven by word-of-mouth. And 92% of consumers trust recommendations from friends and family over any form of advertising. So why spend a fortune on media when you could invest in the right people?

We believe people are the key to building successful premium brands. We select, engage and activate exclusive audiences, carefully matched to your brand.

The result? Authentic engagement and brand growth. Right within your ideal target group.

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Tap into our community of frontrunners

Our community is at the heart of House of Treats. A carefully curated group of influential individuals, eager to share feedback, promote, and actively engage with brands.

Who are they?

  • High-end consumers with an above-average income.
  • Outspoken and eager to share feedback.
  • Naturally influential within their social circle.
  • Early adopters, trend-savvy and engaged.

Curious who’s in the house? Meet a few of our frontrunners.

In the house
Bol van vlak met bol

How it works

We select, engage and activate exclusive audiences for premium brands.

1. Select

We carefully select your ideal profile from our community and/or your loyalty/CRM base.

2. Engage

We use research to understand your audience and define how to engage them resulting in an engagement strategy which we turn into guidelines.

3. Activate

We activate the group to drive ongoing insights, sales (via online & offline referrals), trial and content creation.

The result? Strategic brand growth powered by your dedicated community.

Watervlek2
“We really were looking for a way to start building a Lagunitas community and connect with consumers in an early stage, to get insights into brand experience. Additionally, we needed to generate as much traffic with a relevant target audience towards our ‘Tapkabinet’. That’s why House of Treats’ boxes caught our immediate attention.”
Gaby van der LindenBrandmanager
Gaby van der Linden
“It is special to come into contact with our target group in a new way and it is a joy to co-compose the box. The results of the survey give you a good start and help you on your way in analyzing the needs of your potential customers or members.”
Koen van Santen Head of Membership
Koen van Santen
With House of Treats, by B+K has obtained a clear picture of its target group and how our product is perceived. A good starting point for us to determine how, and who, we specifically want to approach about our brand.”
Belia van der GiessenOwner
Belia van der Giessen
“Clarifying results with strong arguments, this makes for really powerful advice that’ll prove useful for a long time to come. The collaboration with House of Treats has been great. They really take time for their clients and thoroughly substantiate their advice. The entire report is of a very high quality.”
Lynn BurgmanOwner
Lynn Burgman
“It’s clear from the results that the Hendrick’s Gin box actually reached our high potential target group! With these insights we’re now able to apply the right nuances in our communication and tune into relevant moments of consumption. It’s proven extremely valuable for our positioning within The Netherlands!”
Dianne van Esch Brand Manager WGS bij Maxxium Nederland
Dianne van Esch
“As a brand, we felt ready to collaborate with a marketing expert, to gather qualitative and unbiased information. Together with House of Treats, we formulated the right questions to get to know our target audience: where do they live, what do they earn, what’s their living situation, what do they read, what influencers do they follow? The answers to those questions helped us to create our marketing strategy of 2021.”
Teddy van der HeijdenBrand Development Manager
Teddy van der Heijden
A community is the perfect tool for growth within your exact right audience - on multiple levels.

“House of Treats has helped us to create a strong en powerful community within the Netherlands. We gained new customers, awareness in exactly the right group of people and direct ROI on our investment, because of direct sales.”
Caroline RigoFounder of Rigorgeous
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“We really were looking for a way to start building a Lagunitas community and connect with consumers in an early stage, to get insights into brand experience. Additionally, we needed to generate as much traffic with a relevant target audience towards our ‘Tapkabinet’. That’s why House of Treats’ boxes caught our immediate attention.”
Gaby van der LindenBrandmanager
Gaby van der Linden
“It is special to come into contact with our target group in a new way and it is a joy to co-compose the box. The results of the survey give you a good start and help you on your way in analyzing the needs of your potential customers or members.”
Koen van Santen Head of Membership
Koen van Santen
''With House of Treats, by B+K has obtained a clear picture of its target group and how our product is perceived. A good starting point for us to determine how, and who, we specifically want to approach about our brand.”
Belia van der GiessenOwner
Belia van der Giessen
“It’s clear from the results that the Hendrick’s Gin box actually reached our high potential target group! With these insights we’re now able to apply the right nuances in our communication and tune into relevant moments of consumption. It’s proven extremely valuable for our positioning within The Netherlands!”
Dianne van Esch Brand Manager WGS bij Maxxium Nederland
Dianne van Esch
“Clarifying results with strong arguments, this makes for really powerful advice that’ll prove useful for a long time to come. The collaboration with House of Treats has been great. They really take time for their clients and thoroughly substantiate their advice. The entire report is of a very high quality.”
Lynn Burgman Eigenaar The Gift Label
Lynn Burgman
“As a brand, we felt ready to collaborate with a marketing expert, to gather qualitative and unbiased information. Together with House of Treats, we formulated the right questions to get to know our target audience: where do they live, what do they earn, what’s their living situation, what do they read, what influencers do they follow? The answers to those questions helped us to create our marketing strategy of 2021.”
Teddy van der HeijdenBrand Development Manager
Teddy van der Heijden
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