17 Dec Case: Ekelhoff Kitchens – Shaping Advocacy with real people, stories & experiences
Shaping advocacy with real people, stories & experiences.
Ekelhoff kitchens, known for German quality with a unique Dutch focus, has built its reputation almost entirely on positive word of mouth: 85% of their customers are Dutch and arrive in Nordhorn after hearing great reviews from friends and family. The challenge? How to deliberately turn this organic advocacy into a strategic driver for even stronger brand growth and affinity with high-potential buyers.
The Approach
Select – Engage – Activate
Select
We identified influential members within our House of Treats community—people actively searching for a new kitchen and hungry for inspiration. All matched with Ekelhoff’s premium profile and ready to invest in a kitchen.
Engage
Rather than telling the story ourselves, we engaged real Ekelhoff customers. Their genuine, unfiltered stories bring the Ekelhoff experience to life for new audiences. Through engaging content and authentic testimonials, we turned satisfied customers into vocal advocates.
Activate
We orchestrated a unique experiential journey:
- Pre-qualified House of Treats members traveled with us to the Ekelhoff showroom in Germany—bringing immediate sales potential and creating buzz.
- We brought the “German Christmas Market” spirit to the Netherlands with a pop-up event. We selected 12 House of Treats partners with the same target audience to partner up with Ekelhoff and get a spot in this marketplace. They now share reach and audiences. This results in immersing future clients in the world of Ekelhoff and giving the brand a lively, share-worthy platform.
Why Ekelhoff Partnered with House of Treats
Because we know that the most powerful marketing comes from real people, the right partnerships, not just campaigns. Our community-based approach uncovers, engages, and inspires the right target audiences—activating them as brand fans for life. We build networks of authentic advocacy where stories and experiences drive sustainable growth.
Proud of what we’re building together—this is only the beginning.
About House of Treats & Communities
Real impact starts with real people. Consumers are craving authenticity. Real voices sharing genuine stories and experiences.
We specialize in identifying and activating real people to bring brand stories to life. Dedicated individuals that truly embody the brand. Creating genuine, lasting, and impactful connections.
Power of our community
House of Treats has a carefully curated global community of early adopters, they are trend and culture conscious. Frontrunners in the GenZ and Millennial audiences who are difficult to reach – let alone understand.
By matching members to brands, based on their shared DNA, we build strong connections with community members. They become brand ambassadors for life and help brands to grow awareness and brand love.
Do you want to get in touch directly, call +31 20 – 2442393 or mail fleur@houseoftreats.nl
Want to know more about our collab with Ekelhoff Kitchens
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