17 Dec Case: Philips – Shaping the Future of men care with real premium Insights
Philips X House of Treats Shaping the Future with Premium Insights
The Brief
Philips set out to launch a new premium product and sought deep, authentic insights from a panel that truly mirrors their target audience: high-end consumers eager to share honest feedback and shape future innovation.
Our Method: Select – Engage – Activate
Select
We curated a premium panel from our own community — driven, curious men motivated by passion, not by incentives. Our selection was based on the perfect Philips profile.
Engage
Through targeted research and personal connection, we uncovered what genuinely inspires this group. We then built an engagement strategy rooted in shared values, relevance, and meaningful experiences.
Activate
We bring the panel to life with exclusive events, personalized experiences, and ongoing feedback loops — giving Philips a steady flow of insights from a distinctive community. Together, we’re shaping the perfect premium product.
Why Philips Partnered with House of Treats
Because we’re experts at finding and engaging hard-to-reach audiences who show true commitment. Our community goes beyond conventional research panels — they’re driven by curiosity, purpose, and the desire to be part of something special.
About House of Treats
Real impact starts with real people. Consumers are craving authenticity. Real voices sharing genuine stories and experiences.
We specialize in identifying and activating real people to bring brand stories to life. Dedicated individuals that truly embody the brand. Creating genuine, lasting, and impactful connections.
Power of our community
House of Treats has a carefully curated global community of early adopters, they are trend and culture conscious. Frontrunners in the GenZ and Millennial audiences who are difficult to reach – let alone understand.
By matching members to brands, based on their shared DNA, we build strong connections with community members. They become brand ambassadors for life and help brands to grow awareness and brand love.
Do you want to get in touch directly, call +31 20 – 2442393 or mail fleur@houseoftreats.nl
Want to know more about our collab with Philips?
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