06 Feb Case: Ekelhoff Kitchens – Pop-up Christmas Experience, December 2025
About Ekelhoff
Ekelhoff kitchens stands for exceptional German craftsmanship with a uniquely Dutch sensibility. The brand’s reputation has grown almost entirely through word of mouth -85% of clients are Dutch, travelling to Nordhorn after hearing glowing recommendations from friends and family. The challenge: how to turn this organic advocacy into a strategic lever for brand awareness, affinity, and growth among high potential buyers.
The Challenge
To deliberately amplify what was already working: transform loyal customer enthusiasm into structured visibility and buzz within the right lifestyle circles – design, fashion, and home inspiration.
Pop-up concept
“Ekelhoff brings the magic of German Christmas to the heart of Amsterdam.” Dutch people love the cosy charm of German Christmas markets. So this December, Ekelhoff partnered with House of Treats to reimagine that festive spirit in a premium brand experience – a warm, atmospheric pop-up filled with inspiration, collaboration, and community.
We invited 12 House of Treats partner brands (brands) – all sharing the same audience and values – to join the marketplace. Together, they created a space where Ekelhoff’s kitchen came to life, audiences overlapped, and the spirit of collaboration and craftsmanship took center stage.
The result: a shareable, sensory experience that immersed visitors in Ekelhoff’s world and extended reach across new communities.
Goals
Primary objective:
Generate earned reach through PR and social buzz – securing visibility in interior, fashion, and lifestyle media and creating social activation through collaborations.
Secondary objectives:
- Drive trial and real-life brand experience;
- Boost brand affinity and engagement;
- Cultivate new customer relationships and sales;
- Reconnect with existing Ekelhoff customers and invite key stakeholders.
PR & Results
In partnership with Iconic Studios, we launched a dedicated PR campaign in mid-November 2025 featuring press releases and key visuals.
- 22 media publications
- 26.1 million total online readership
- €114K estimated PR value
- Influencer posts reached 79.9K followers
- TikTok creators added another 20K in reach
Selective press invites to the opening event helped secure in-depth coverage and emotional storytelling around the brand.
Experience program
To energise the House of Treats community – and reach those considering a new kitchen – Ekelhoff hosted a series of intimate, creative sessions:
- Sip & Paint: A hands-on activity that sparked engagement and organic content creation. Dozens of tagged posts and videos captured the cheerful energy.
- Wine Tasting: Held during off-peak hours to draw new visitors. Guests experienced the kitchen in action – around the island, tasting and connecting.
- Styling consultations: Personal sessions with stylist Juliette attracted visitors in renovation or purchase phases, generating strong leads and meaningful brand engagement.
- Coffee Cart Activation: A visible touchpoint in the Amsterdam streetscape – drawing in passerby, offering a warm welcome, and reinforcing Ekelhoff’s approachable premium vibe.
Why Ekelhoff partnered with House of Treats
Ekelhoff understands that the most powerful marketing doesn’t come from ads – it comes from people. By collaborating with House of Treats, they tapped into authentic human storytelling and community-driven reach.
Real people create real impact – and genuine experiences are what build lifelong brand loyalty.
About House of Treats
House of Treats connects brands with real, influential consumers who live their values. Our global community brings together early adopters and cultural frontrunners from the Gen Z and Millennial audiences – groups that are often hard to reach but quick to advocate for brands they truly love.
By matching members and brands through shared DNA, we turn authentic experiences into lasting brand relationships.
For more information, contact +31 20 – 2442393 or mail fleur@houseoftreats.nl
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