Building confidence with an authentic Community

The Brief

Cent Pur Cent, the clean beauty brand for radiant, natural looks, wanted to do more than push product—they wanted to spark a movement around real confidence. The mission: build an engaged community of beauty lovers and empower authentic ambassadors to inspire others through their own stories.

Our Method: Select – Engage – Activate

Select

We built a dedicated community of Cent Pur Cent fans from our House of Treats network—women who care deeply about clean beauty and authentic self-expression. For this campaign, we handpicked 8 standout members to become the true faces and voices of the brand.

Engage

Each ambassador took center stage in a unique content campaign centered on true confidence—sharing their personal journeys, beauty routines, and tips for feeling good in your own skin. Through photo shoots, video features, and heartfelt interviews, their voices became the heroes of the Cent Pur Cent story.

Activate

The campaign was rolled out via social media and PR, amplifying the ambassadors’ stories and sparking conversations about real beauty across platforms. Their authentic advocacy created a ripple effect: enhanced brand awareness, growing community engagement, and Cent Pur Cent positioned at the forefront of confidence-driven beauty.